Shifaa — Press Kit
Everything you need to write about Shifaa. Assets are free to use with attribution.
One-line description
Shifaa is a free Pakistani app that reads a photo of any lab report and explains it in plain language.
Boilerplate (copy-paste)
Shifaa is a health companion built for Pakistan. Millions of Pakistanis collect a lab report every week and can't read it — ranges, abbreviations and medical jargon, usually only in English. Shifaa turns a photo or PDF of any lab report into a clear explanation: which values are normal, which need attention, and what to ask a doctor. One account manages a whole family's reports and tracks how each health marker changes over time, alongside prescriptions and medicine reminders. Shifaa provides information, not a diagnosis, and is designed to send people toward qualified doctors, not away from them. It is free and available on Google Play, with an iPhone version on the way.
Fast facts
| Product | Shifaa — Health Companion |
| What it does | Explains lab/blood-test reports in plain language; family health records; medicine reminders |
| Market | Pakistan (launched Pakistan-first) |
| Price | Free |
| Platforms | Android (Google Play) · Web · iPhone (coming soon) |
| Android | play.google.com/store/apps/details?id=pk.shifaa.app |
| Web | app.shifaapk.com |
Logos & graphics
Right-click → Save, or click to open full size. Please don't stretch, recolour or add effects to the logo.
Brand colours: teal #0d9488 → #115e59. The name is written Shifaa (two a's).
Story angles
- Health literacy: the quiet gap — people delay care or misread results because nobody explained the report to them.
- Local AI, applied responsibly: a Pakistani team using AI for a real problem, with explicit limits (no diagnosis, always defers to a doctor).
- Family health: one account managing parents', spouse's and children's reports — how households actually manage health here.
- Free clinical tools for doctors: a free calculator suite (eGFR, dosing, BMI) at app.shifaapk.com/tools.
Quote (attributable to the founder)
"Most people in Pakistan can't read their own lab report — and that's not a knowledge problem, it's an explanation problem. Shifaa doesn't diagnose anyone. It explains the report in words you actually use, so you walk into your doctor's clinic with better questions instead of quiet anxiety."
Important (please include)
Shifaa provides information to help people understand their health. It does not diagnose, treat or prescribe, and is not a substitute for a qualified doctor. See the full disclaimer.
Contact
Interviews, demos, extra screenshots or data — happy to help, usually same-day.
📧 support@shifaa.app
© Shifaa · شفاء — Health Companion for Pakistan · Disclaimer